YesAsia Holdings Limited (2209.HK), a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, announced its interim results for the six months ended June 30, 2026. The company reported revenue of US$301.51 million, a 23.2% increase year-on-year, driven by robust global demand for Korean Beauty (K-Beauty) products. Net profit surged 30.0% to US$18.30 million, with a net profit margin of 6.1%. These results replicate the record high achieved in the first half of 2025, demonstrating sustained growth momentum.
The company's gross profit grew by 28.2% to US$93.98 million, with gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit increased by 30.1% to US$24.29 million. The improvement in profitability was partly attributed to forward-looking investments in localized and tech-driven logistics infrastructure, which mitigated geopolitical and freight cost pressures. The company also recognized a one-off expense of approximately US$1.24 million in termination benefits from organizational streamlining, yet still achieved a significant profit increase.
Market diversification and logistics agility were key to navigating uncertainties. The US, the Group's largest market, absorbed tariff shocks and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside the holiday peak season. Non-core markets, particularly Europe and Latin America, showed strong growth, with revenue from Europe and associated countries growing 22.1% and Latin America surging 178.4%. The Middle East also contributed with a 33.4% revenue increase despite regional tensions.
Strategic investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, including automation technologies like Autonomous Mobile Robots (AMRs), built a resilient and scalable supply chain. This enabled the group to maintain stable operational costs and absorb freight and fuel price spikes, with freight costs as a percentage of revenue dropping to 19.0%.
The company's online-to-offline (O2O) integration strategy amplified its B2C and B2B synergy. Social media marketing, supported by over 557,000 unique influencers, generated US$85.70 million, contributing nearly 40% of YesStyle's revenue. To enhance offline presence, YesStyle opened its first physical concept store in the San Francisco Bay Area, a 1,500 sq. ft. space. Additionally, high-profile activations like a Madrid café pop-up and brand events at Seoul's Yesful Land generated over 2 million and 3 million impressions, respectively, converting customer engagement into loyalty.
This heightened brand exposure also catalyzed overseas B2B purchasing demand. AsianBeautyWholesale (ABW) consolidated partnerships with retailers in the US and Latin America, with average order size surging 38.6% to US$3,590.60. This reflects stronger purchasing appetite and inventory confidence for K-Beauty products among retailers, underscoring the powerful synergy of the dual-engine model.
Mr. Joshua Lau, Founder, Executive Director, and CEO of YesAsia Holdings, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders in a fast-evolving market landscape."
The company's B2C platform YesStyle recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. B2B platform AsianBeautyWholesale recorded revenue of US$82.75 million, up 6.2%, accounting for 27.4% of total revenue. These results highlight the continued strength of the K-Beauty sector and the effectiveness of the company's strategic initiatives. For more information, visit YesAsia Holdings.
