We Lend, a private real estate lender active across New York and New Jersey, has launched a Wholesale Property Marketplace designed to connect property wholesalers directly with a network of more than 100,000 real estate investors, buyers, and professionals. The platform addresses a persistent friction point in wholesale transactions: the gap between a property going under contract and a buyer who can close.
The marketplace operates as a deal-to-capital connection layer. Wholesalers submit properties to We Lend, where listings are reviewed and validated by the lending team before going live. Once approved, properties are visible to the full investor audience with financing infrastructure already in place. Buyers can pursue deals knowing capital is available through We Lend’s credit lines, reducing financing uncertainty that typically delays or derails transactions. Properties currently listed are concentrated in the New York and New Jersey market, with most priced above $300,000. The platform is open to investors across experience levels.
Wholesale real estate transactions depend on a buyer pool that can move quickly with certainty. In the current market, where distressed inventory from maturing loans, stalled construction, and rent-stabilized assets generates motivated seller opportunities, deal velocity is a competitive advantage. “One of the key successes at We Lend is connecting a wholesaler to one of our real estate investors who are always looking for properties,” said Ruben Izgelov, CEO and Co-Founder of We Lend. “What we have done is put that together through a marketplace where we are asking our wholesalers to enter the properties they have, and then bringing our investor network to that marketplace for them to start searching and buying these properties.”
Unlike general listing platforms, We Lend’s marketplace embeds the lending function at the point of listing. Properties are reviewed by the lending team for eligibility before going live, so buyers see inventory that has passed a basic credit review. This reduces late-stage financing failures that commonly cause wholesale deals to fall apart. We Lend has funded more than 1,400 loans totaling over $700 million in originations across the region. Its institutional capital stack, including a credit line with Webster Bank (merging with Santander Bank), supports lending capacity for buyers transacting through the platform.
The platform is designed for investors across experience levels. Established operators gain deal access and execution speed, while newer investors gain visibility into live wholesale inventory with financing infrastructure to act on it. The company views the educational dimension as a meaningful aspect of the platform’s utility.
Wholesalers and investors can submit properties or connect with the We Lend team through existing channels. The company is actively expanding its wholesale partner network and buyer community as the platform scales. We Lend specializes in bridge loans, ground-up construction, and complex situation financing across New York and New Jersey markets.
