VEW Media, a public relations agency founded in 2001 as CWR & Partners, is marking its 25th year in business. The North Attleboro, Massachusetts-based firm, which rebranded in 2018 after founder Veronica "Ronnie" Welch bought out her partners, has represented a diverse roster of clients, from Fortune 500 companies to individual experts and global brands. The anniversary, celebrated throughout September 2026, underscores the agency's longevity in an industry where many firms struggle to remain relevant.
The significance of VEW Media's milestone lies in its demonstration of how a boutique PR agency can survive and thrive by embracing technological change without sacrificing the core elements of effective communications. Since its first client signed on September 11, 2001, the agency has expanded its work across financial services, artificial intelligence, healthcare, consumer products, travel, fashion, beauty, and food. Its three flagship sectors—finance, technology, and healthcare—have been complemented by work for toys, clothing, jewelry, and authors.
As the media landscape has become faster and more fragmented, VEW Media has invested in proprietary AI-powered tools and workflows to monitor developments, strengthen research, identify emerging opportunities, and respond more quickly. Yet the agency insists that experienced public relations professionals guide every strategy and pitch. "Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful," said Welch. This balanced approach has positioned VEW Media to help clients navigate an increasingly complex media environment.
The agency's portfolio includes coverage and expert-source opportunities with outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times. Its model combines the reach of a larger firm with the direct senior attention of a boutique. "What has kept VEW Media strong is that we never lose sight of the people behind the story," said Michelle Thompson, vice president of public relations.
For clients and the broader PR industry, VEW Media's 25-year history offers a case study in adaptation. The agency has shown that while AI can accelerate research and opportunity identification, the human elements of storytelling, relationship-building, and strategic counsel remain irreplaceable. As it enters its next chapter, VEW Media plans to continue helping organizations navigate a faster media environment while preserving the fundamentals that have defined its work: strong stories, trusted relationships, responsive counsel, and results that support business goals.
Learn more at vewprmedia.com.
