BitFrontier Capital Holdings, Inc., doing business as UNLOCKD Inc., has appointed Jamie Jarrett, co-founder of Ancient Extracts UK, to its Board of Directors effective immediately. The move reflects an expanding strategic relationship between the two companies as UNLOCKD pursues its long-term strategy of building a diversified international wellness platform through acquisitions, commercialization, and operational execution.
Over recent months, UNLOCKD and Ancient Extracts UK have been collaborating on ecommerce strategy, digital marketing, product sourcing, and operational best practices. Management believes these initiatives create opportunities to strengthen UNLOCKD's operating platform and support future growth, including further expansion of its wellness portfolio. Mr. Jarrett brings extensive experience in building direct-to-consumer wellness brands, having co-founded Ancient Extracts UK with Stephen Wycherley after successfully building and exiting several ventures. His focus over the past decade has centered on ecommerce, digital advertising, customer acquisition, and wellness product commercialization.
Ancient Extracts UK serves customers throughout the United Kingdom with functional mushroom products, botanical wellness solutions, and other health-focused consumer goods. The business is currently generating approximately 72,000 pounds (approximately US$97,000) in monthly revenue, representing an annualized run rate of about 864,000 pounds (approximately US$1.16 million). The financial information has not been audited. Ancient Extracts UK projects that with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million within the next 12 months, though actual results may differ materially.
John P. Gorst, CEO of UNLOCKD, stated, "Jamie's appointment reflects much more than adding an accomplished entrepreneur. Our organizations have developed a strong working relationship, collaborating across multiple operational initiatives for months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value."
Mr. Jarrett commented, "I'm honored to join the UNLOCKD Board at such an exciting time. Over the past several months, I've worked closely with John, Jordan, and the broader management team and have been impressed by their long-term vision and disciplined approach. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we pursue opportunities for sustainable long-term growth."
UNLOCKD intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, strengthen commercialization capabilities, and create sustainable long-term shareholder value. The company is focused on identifying, acquiring, commercializing, and scaling consumer brands across wellness, cognitive health, functional products, performance nutrition, human optimization, and emerging health technology categories. For more information, visit www.unlockdinc.com or follow @BFCHco on X for verified company updates.
