Miami-based Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, has announced a major expansion of its services into five divisions, aiming to help brands forge deeper connections with Hispanic audiences through culture, storytelling, media, and experiences. The move, announced on September 3, 2026, comes as the U.S. Hispanic media landscape becomes increasingly fragmented, with audiences spread across traditional outlets, social platforms, creators, and podcasts.
The new structure consolidates the agency's decade-long expertise in public relations, influencer marketing, and content development with social media marketing, audio and video production, podcasting, experiential marketing, and event strategy. Under the expansion, Twin Minds Media will operate five distinct divisions: TMM PR for Hispanic public relations and strategic communications; TMM Influencers for culturally relevant influencer campaigns; TMM Social for social media strategy and community engagement; TMM Studios for video, audio, and podcast production; and TMM Experiences for live events and brand activations. Together, these divisions create an integrated offering grounded in Hispanic cultural intelligence, designed to help brands move beyond traditional marketing and build more meaningful connections with the Hispanic community.
The expansion reflects a response to shifting consumer behaviors. Hispanic consumers are a key force in social media culture, and podcast listenership continues to grow, offering brands new opportunities to engage across platforms. According to the agency, this fragmentation demands a more integrated approach. “Hispanic audiences don’t experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media,” said Yaneiza Echezarraga, cofounder and partner at Twin Minds Media. “Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.”
The importance of this move lies in its recognition that Hispanic consumers are not a monolithic group but a diverse community influenced by a wide range of media and cultural experiences. By offering end-to-end services, Twin Minds Media positions itself as a one-stop partner for brands seeking to navigate the complex Hispanic media ecosystem. This is particularly relevant as companies increasingly allocate budgets to reach the growing Hispanic market, which has significant purchasing power and cultural influence.
Founded in 2015, Twin Minds Media is an independent, award-winning agency serving clients across the U.S. Hispanic and Latin American markets. The agency also publishes Hispanic Marketing Brief, a weekly newsletter covering industry trends. The expansion underscores a broader industry trend toward integrated marketing solutions that blend traditional PR with digital and experiential tactics to create authentic cultural connections.
