Toblerone has announced a collaboration with Swarovski to create the Toblerone Crystal Bar, a hand-crafted crystal replica of the iconic chocolate bar, as part of a campaign called The Ultimate Gift. The initiative, running from July 1 to July 31, 2026, includes pop-up experiences at major airports worldwide and an online auction, with 100% of winning bids donated to local charities selected by each airport.
The Toblerone Crystal Bar crafted by Swarovski is an exceptionally rare series of individually numbered and certified crystal sculptures, each weighing 851 grams and measuring 305 millimeters. The bars feature 546 individually cut facets, require 140 hours of development and 65 hours of production, and are entirely handmade using high-precision cutting technology. The design is modeled on the original Toblerone chocolate bar, maintaining its unmistakable triangular shape while being reimagined as a luxury artifact through Swarovski's crystal craftsmanship.
The auction will be accessible both in person at participating airports—including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich—and online for global participants. Each airport's auction supports an established local charity partner, with details available on the campaign's website. For more information on the charities, click here.
Iain Livingston, President Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
In addition to the crystal bar, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail outlets during the campaign period. The box contains a Milk Toblerone bar, combining external luxury with the familiar rich interior.
The collaboration between Toblerone and Swarovski highlights shared values of quality and craftsmanship. Toblerone, founded in Switzerland in 1908, is known for its distinctive triangular shape and has become a staple gift for travelers. Swarovski, founded in Austria in 1895, is renowned for its high-quality crystals and finished products. The partnership results in a unique item that blends chocolate heritage with crystal artistry.
For those interested in bidding on the Toblerone Crystal Bar crafted by Swarovski, the online auction site is accessible here. The campaign underscores Toblerone's commitment to the Never Square ethos, celebrating non-conformity and meaningful gifts.
