As grilling season commences, The Dairy Alliance and the Georgia Beef Board have announced a new summer initiative to celebrate Georgia agriculture, summer flavors, and the farmers behind them, strengthening their ongoing partnership. From now through June 15, the organizations are hosting a Beef and Dairy Summer Grilling Sweepstakes, giving Georgia residents the opportunity to win one of three curated grilling kits filled with seasonal essentials, including a cooler, a Georgia Beef cast iron skillet, a charcuterie board, and more. Winners will be selected in mid-June from eligible entries.
The sweepstakes builds on a year-long collaboration focused on educating consumers and strengthening awareness around the connection between beef and dairy, two industries deeply rooted in Georgia's agricultural landscape. "Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich," said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. "Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home."
Throughout the year, The Dairy Alliance and the Georgia Beef Board will activate this partnership through recipe content, social collaborations, and on-site events that demonstrate how beef and dairy complement each other both on the plate and on the farm. Their joint efforts aim to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness around sustainable practices. The summer sweepstakes coincides with National Beef Month in May and National Dairy Month in June, providing consumers a timely way to celebrate the season while connecting more closely to the farmers and ingredients behind their favorite meals.
Consumers can enter the sweepstakes online at The Dairy Alliance's website. Three winners will be randomly selected from all eligible entries. Entry is open to Georgia residents only. The partnership underscores the importance of local agriculture and the nutritional value of beef and dairy products, aiming to foster a deeper appreciation among consumers for the farmers who produce them.
