SpecialtyRx, the nation's largest privately owned long-term care pharmacy, brought its expansive network to the Florida Health Care Association's 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek in Orlando. The event drew over 1,000 long-term care leaders and featured a sold-out exhibition with more than 300 companies. SpecialtyRx's booth, positioned at Booth 713, was one of the largest at the show, occupying a 20-by-20 island space designed to reflect the company's national scale and personal approach.
The exhibit was built around themes of national growth, clinical expertise, and dependable service. Tall branded towers and large-format graphics conveyed messages such as "National Reach. Personal Touch," "Power You Can Count On," and "Clinical Excellence." The open layout allowed attendees to approach from multiple aisles, with illuminated graphics and hospitality areas fostering substantive conversations. Itzy Holczler, Head of Sales and Marketing at Purple Exhibits, noted that the booth was "highly visible, immediately recognizable, welcoming, and completely ready"—a testament to the collaborative effort between SpecialtyRx and Purple Exhibits.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states. These include skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated this national presence into a physical environment that communicated scale, consistency, and accessibility.
The partnership between SpecialtyRx and Purple Exhibits spans about seven years, with roughly six trade show exhibits completed together each year. This long-standing relationship was evident on the show's opening day when the SpecialtyRx team arrived just 15 minutes before the trade show opened, confident that the exhibit would be fully installed and ready. Holczler highlighted this moment as a demonstration of trust: "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail."
Purple Exhibits managed the complete exhibit program, from creative planning and design to fabrication, graphics, shipping, logistics, and on-site installation. The team coordinated early move-in access on July 26 to ensure ample time for setup and inspection. All graphics were reprinted and tested in advance, with an upgrade to tensioned SEG fabric for a cleaner presentation. This meticulous preparation allowed SpecialtyRx's marketing and executive teams to focus entirely on engaging with industry professionals and strengthening relationships within the long-term care community.
The FHCA 2026 conference provided a platform for SpecialtyRx to reinforce its position as a leader in long-term care pharmacy. By showcasing its extensive network and commitment to personal service, the company demonstrated why it is trusted by over 1,000 facilities. The success of the exhibit underscores the value of a reliable trade show partner like Purple Exhibits, which handles the operational complexities so clients can focus on what matters most: building connections and growing their business.
