The Crown Council's Smiles for Life Foundation has launched its 29th annual campaign, offering patients the opportunity to whiten their teeth or straighten their smiles while supporting children's charities. Running from March 1 to June 30, the campaign unites dentists, patients, and dental manufacturers to raise funds for local and global children's health initiatives. Since its inception in 1998, Smiles for Life has raised more than $51 million, making it dentistry's most successful charity.
Patients who schedule a teeth whitening treatment with a participating Crown Council dentist between March 1 and June 30, or a teeth straightening treatment at any time, will have their dentist donate their time and expertise. Strategic partner Ultradent Products, Inc., manufacturer of Opalescence tooth whitening systems, donates 100 percent of the whitening materials. This allows the entire cost of each teeth whitening treatment to go directly to the Smiles for Life Foundation. Fifty percent of the proceeds support seriously ill, disabled, and underprivileged children around the world through Smiles for Life, while the remaining 50 percent stays in the local community, with each member dentist selecting their own beneficiary charity.
For patients seeking straighter teeth, Smiles for Life partners with Tréz clear aligners. A portion of the cost for each Tréz treatment is donated to the Smiles for Life Foundation. Greg Anderson, director of the Crown Council, said, "We are proud to offer this unique opportunity to do good simply by having teeth whitened or straightened. The Crown Council is grateful to our dentists, patients, and corporate sponsors, who together have made the Smiles for Life Campaign a tremendous success. Through supporting local and global charities, we have increased access to dental care and improved health and wellness around the world."
Since its founding, Smiles for Life dentists have supported more than 600 local children's charities. The foundation also funds national and international oral health programs and other initiatives for economically disadvantaged children in countries including the Dominican Republic, Nepal, Bolivia, and Guatemala. Additionally, Smiles for Life maintains a longtime partnership with the Garth Brooks Teammates for Kids Foundation, which supports Child Life Zones in children's hospitals across the United States.
For more information about the campaign, visit https://smilesforlife.org/. To locate a participating Crown Council dentist, click here. For media inquiries, contact Greg Anderson at (800) 276-9658 or via email.
