Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe's largest technology provider. This collaboration is a strategic move to bolster Shelly's professional channel across Europe, complementing its existing consumer and DIY market presence.
The partnership will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its extensive distribution ecosystem. This includes access to a vast network of resellers, system integrators, and professional installers. Beyond product distribution, the collaboration encompasses joint marketing initiatives, technical training, webinars, digital lead-generation activities, and participation in industry events. These efforts are designed to equip professional channel partners with the knowledge and tools to effectively market, deploy, and scale Shelly solutions across residential, commercial, and smart building applications.
Wolfgang Kirsch, Co-CEO of Shelly Group, highlighted the significance of the professional market as a growth driver. "ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators, and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy," he said.
This partnership marks a further step in Shelly's consistent execution of its international scaling strategy. By broadening access to its products through ALSO's extensive European partner network, Shelly simplifies sourcing and deployment for professional users. The move is expected to accelerate adoption of smart building technologies across Europe, leveraging ALSO's established relationships and logistical capabilities.
Shelly Group, headquartered in Sofia, Bulgaria, develops and distributes IoT and smart building solutions for both DIY enthusiasts and professionals. The company's products enable remote control, automation, and energy management via smartphones, PCs, or third-party home automation systems. With an asset-light production model using contract manufacturers, Shelly has a strong presence in German-speaking countries and markets its products in over 100 countries. The company operates sales organizations across Europe, the United States, and China, underscoring its broad international footprint.
Shelly Group SE is listed on the Bulgarian Stock Exchange and on the Frankfurt Stock Exchange (XETRA: SLYG), and is included in the SDAX index. The partnership with ALSO is poised to enhance Shelly's competitive position in the European smart building market, potentially driving increased revenue and market share.
