Shaina Goedtke, a Realtor with White Spruce Real Estate at Keller Williams Realty Sioux Falls, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition underscores her exceptional performance in real estate marketing, her commitment to client education, and her active engagement in the Sioux Falls community. The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. This merit-based recognition, with no paid placement available, signals that Goedtke has met rigorous criteria that go beyond sales numbers.
Goedtke's marketing results are notable. According to her Lighthouse Marketing Institute profile, her marketing efforts generated more than 5.28 million impressions over the last 12 months, and her videos average approximately 102,000 views. The profile also cites 189 homes sold and over $24.4 million in total volume. These figures demonstrate her ability to reach a wide audience while maintaining strong sales performance, a combination that the Institute seeks to honor.
A former teacher, Goedtke applies an educational approach to her real estate practice, helping buyers and sellers better understand the transaction process. She uses creative storytelling to differentiate the properties she represents, making them stand out in a competitive market. This approach aligns with the Institute's emphasis on creative marketing and exceptional client care.
Beyond her individual clients, Goedtke invests in the broader Sioux Falls business community. She organizes quarterly business-to-business meetings where local business owners can connect and learn marketing strategies. Additionally, she and her family volunteer with The Banquet, a longstanding Sioux Falls organization that provides meals and resources to people in need. These activities reflect the Community Focus standard that the Institute recognizes.
The 2026 Lighthouse Marketing Institute Recognition honors a select group of real estate professionals who demonstrate excellence not only in sales performance but also in client service and community involvement. Recognized agents exhibit exceptional client care, invest in their communities, embrace creative marketing, and consistently perform at a high level. Goedtke's recognition thus highlights a model of success that integrates professional achievement with social responsibility.
For those interested in learning more about the Lighthouse Marketing Institute and its recognition program, further information is available at https://lighthousemarketinginstitute.com/. The Institute's online directory provides complete profiles of recognized agents, including Goedtke's 2026 profile.
This recognition matters because it signals a shift in how real estate excellence is evaluated. While sales volume remains important, the Lighthouse Marketing Institute places equal weight on community engagement, client education, and creative marketing. For consumers, this means that agents like Goedtke are not only successful in transactions but are also dedicated to improving their communities and empowering clients through knowledge. For the industry, it sets a benchmark that encourages agents to adopt a more holistic approach to their practice. As the real estate market evolves, such recognition may influence how agents position themselves and how consumers choose representation. Goedtke's achievement serves as an example of how combining high performance with genuine community involvement can lead to professional distinction.
