Santos Muscle Nutrition, a Netherlands-based sports nutrition company, announced plans to expand into the United States through Amazon and Walmart.com, two of the largest online retail platforms. The move is part of the company's global growth strategy and aims to make its performance-focused supplements accessible to American consumers.
Amazon and Walmart.com together serve hundreds of millions of online shoppers, representing a significant share of U.S. e-commerce. By targeting these platforms, Santos Muscle Nutrition seeks to introduce its European-developed products to athletes, fitness enthusiasts, and health-conscious individuals across the country.
“Our goal with Santos Muscle Nutrition has always been simple: develop high-quality supplements that help people build stronger, healthier bodies,” said Mike de Groot, Founder of Santos Muscle Nutrition. “The United States is the largest sports nutrition market in the world, so expanding there through platforms like Amazon and Walmart.com is an important milestone for our brand.”
The company's product lineup focuses on supporting muscle growth, training intensity, and overall physical performance. Key areas include muscle growth and recovery, strength and performance during training, endurance and energy during workouts, and daily nutrition for active lifestyles. Santos Muscle Nutrition plans to continuously introduce new supplements, building a comprehensive range for athletes at every level.
“We are constantly working on new formulas,” de Groot said. “Our goal is to build a complete performance nutrition range so athletes can find everything they need to support their training.”
Online marketplaces like Amazon and Walmart.com have become dominant channels for the sports nutrition industry, enabling brands to reach consumers nationwide while building awareness in new markets. By entering these platforms, Santos Muscle Nutrition aims to introduce its supplements to a rapidly growing U.S. fitness community.
“The fitness community is global,” de Groot added. “Athletes everywhere want products they can trust. We believe our supplements will resonate strongly with American consumers who are serious about training and performance.”
Additional announcements regarding product availability and U.S. retail launches are expected in the coming months. Santos Muscle Nutrition is a Netherlands-based sports nutrition company focused on developing supplements intended to support structured fitness routines, muscle development, and consistent training habits.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
