Reservoir announced the acquisition of Contain, Inc., an agriculture finance and data platform, marking the firm's first acquisition and expanding its venture platform. As part of the deal, Nicola Kerslake has joined Reservoir as a general partner, where she will chair the investment committee and oversee due diligence and underwriting functions. Terms of the transaction were not disclosed.
The acquisition adds a new layer to Reservoir's value creation model for startups, combining Contain's marketplace, underwriting, financing experience, and market intelligence capabilities. This integration is designed to help startups transition from pilot to commercial scale more effectively, particularly in the rugged Physical AI and high-value crop sectors.
Reservoir, described as an agricultural innovation center and venture capital fund, focuses on supporting agtech startups where agriculture happens—in the field. Its Reservoir Farms are the world's first on-farm robotics innovation centers, starting in the Salinas Valley and expanding to other regions across California and the American West. The firm backs startups solving real problems in high-value crops and the rugged physical AI stack, offering R&D space, hands-on grower input, and early-stage capital.
With the addition of Contain's capabilities, Reservoir aims to accelerate growth for its portfolio companies, providing them with financial tools and data insights that are critical for scaling. The acquisition underscores Reservoir's commitment to turning promising ideas into practical tools for growers.
For more information on Reservoir and its initiatives, visit https://reservoir.co.
