REALM, the invitation-only global network of luxury real estate advisors, has unveiled REALM Intelligence, a personalized monthly report powered by Scoop's AI, now available to all its members. This initiative addresses a pressing challenge for top advisors: wealth is being created and relocated at an unprecedented pace, making it difficult to track opportunities manually.
Each month, REALM members receive an individualized report based on their specific market, segment, and client portfolio. The report analyzes data from a vast dataset that no single brokerage could assemble, offering insights into inventory, pricing, absorption, and days on market, along with comparisons to the broader network. It also includes a watch list for aging listings and alerts on economic factors like liquidity events and corporate relocations, mapped to the advisor's territory. This allows advisors to identify potential clients and market shifts early, often a month before they would otherwise become apparent.
"The industry has never had a shortage of dashboards," said Julie Faupel, Founder and CEO of REALM. "It has had a shortage of answers. A report telling an advisor their market softened last quarter is not intelligence. Telling them where the opportunity is in their market this quarter, and what to do about it, is. There is $127 trillion moving between generations right now, and trillions more being created outright in a handful of markets. Our members should not have to go looking for it."
Early feedback from members has been positive, with brokers like Bob Pennypacker of Sotheby's International Realty in Healdsburg, California, and Tasha and Michael Osborne of WEC Real Estate in Central Florida, noting that the reports accurately reflect their local market conditions. The reports are built with input from the network itself, ensuring they are practical and actionable.
Brad Peters, Founder and CEO of Scoop, emphasized the collaborative development process: "REALM's members are owners, and each one has spent a career learning their own market; you do not build intelligence for people like that from the outside. So we ran it as a loop. The network told us what was useful and what was noise; we turned that judgment into rules the AI applies to every report, and we shipped again. Within two months we went from a first draft to a monthly report written for each of hundreds of advisors, every one of them reflecting best practice the network itself defined."
REALM Intelligence is now available to all members, with a second release planned in the coming weeks, focusing on wealth migration trends. This tool is expected to give advisors a competitive edge in a market where timely information is crucial.
REALM, founded in 2024, is a network of approximately 600 luxury real estate advisors across 23 countries, representing over $50 billion in annual sales. The network operates on four pillars: Technology, Community, Events, and Media and Luxury Brand Partnerships. It also publishes original research, such as the recent Crossing Over guide for international buyers. REALM Intelligence extends this research to individual advisors, delivering personalized insights that were previously unavailable.
Scoop, the AI platform powering this service, is designed for multi-location businesses, codifying a COO's judgment into a custom AI context layer. It provides front-line managers with actionable briefings, rather than raw data dashboards. Scoop is SOC 2 Type II certified and was founded by Brad Peters, who previously led analytics at Siebel Systems and founded Birst, a cloud analytics company acquired by Infor.
