Purple Exhibits, a full-service exhibit house, partnered with Amazon to design, engineer, fabricate, and execute the tech giant's first-ever brand activation at the 2026 ESSENCE Festival of Culture in New Orleans. The event, which drew over 500,000 attendees, featured a fully customized experiential environment that highlighted Amazon's products and services, including Prime Video, Amazon Live, and Alexa.
According to Purple Exhibits, the turnkey project encompassed every phase from initial concept development and structural engineering to in-house fabrication, nationwide logistics, installation, and on-site execution. The immersive environment was designed to maximize visitor engagement, with dedicated zones for interactive experiences and a community gathering area that encouraged exploration and authentic brand connections.
"Being selected to help bring Amazon's first ESSENCE Festival experience to life was an incredible opportunity for our team," said Itzy Holczler, Head of Sales at Purple Exhibits. "Projects like this showcase what's possible when creative design, precision engineering, and experienced project management come together."
The activation is a testament to Purple Exhibits' ability to handle complex experiential marketing projects for globally recognized brands. With nationwide capabilities and in-house services, the company offers complete turnkey solutions that allow clients to focus on their event while Purple manages operational details. More information about their services can be found at purpleexhibits.com.
Purple Exhibits is headquartered in Fishkill, New York, and specializes in custom trade show booths, exhibit design, fabrication, logistics, and project management across North America.
