Philadelphia-based Rich M. Smith Growth Studio has introduced the Revenue Architecture Assessment, a four-week program designed to deliver a comprehensive growth analysis for founder-led B2B companies. The program aims to provide clear, evidence-based insights into business strengths and weaknesses, along with specific actions to be taken over the next 90 days. Unlike traditional strategy consultations that often end with a presentation and no follow-through, this assessment is a structured, repeatable process that moves from discovery to recommendations, producing boardroom-quality findings within four weeks.
The program offers significant value compared to typical consulting engagements, which can cost between $25,000 and $75,000 and take more than 12 weeks. The Revenue Architecture Assessment is priced at under $15,000, making it accessible for many growing businesses. According to the studio, this approach delivers superior results more quickly and for a lower price.
The assessment follows a structured four-week schedule. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two is dedicated to analysis, where all gathered data is synthesized and examined. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation of findings by Founder Rich Smith to the CEO and senior leadership team.
Rich Smith, who brings over 30 years of C-suite marketing leadership, emphasized the program's purpose. “I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken. They don't have a growth problem. They need answers first, not a consultant or an agency,” Smith said.
Smith’s track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, praised Smith’s impact: “Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification.”
The Revenue Architecture Assessment is now available for founder-led B2B companies seeking a cost-effective, rapid path to growth. For more information, visit richmsmith.com.
