Financial educator and entrepreneur Nettie Reeves is launching a national initiative called the Pretty Broke Movement, designed to help one million women transition from financial uncertainty to financial confidence. The movement is inspired by her chapter, "Pretty Broke: The Price Women Pay To Fit In," in the Amazon #1 best-selling book Financial Trendsetters 4.
Reeves, CEO of In Shape Financial Solutions, argues that many women face systemic financial barriers that they did not create. For generations, women have been encouraged to invest in their appearance and care for others while receiving limited education about building wealth or securing their financial futures. The Pretty Broke Movement seeks to address this gap by fostering conversations about money and empowering women to take control of their financial stories.
"Pretty Broke isn't about criticizing women or how they choose to spend their money," said Reeves. "It's about helping women realize they deserve to invest in their financial future with the same confidence they invest in every other part of their lives."
Reeves has a background in health and wellness, having earned the Steve Harvey Community Award and recognition during the Obama Administration for her leadership in that field. She now applies a similar philosophy to finances, emphasizing that being financially in shape is as important as being physically in shape.
The movement does not ask women to choose between looking their best and building their future; it reminds them they deserve both. To mark the launch, Reeves will host an exclusive, invitation-only Pretty Broke Experience on August 22 at 2:00 p.m. Interested women, community leaders, and business professionals can contact In Shape Financial Solutions to request an invitation.
The implications of this announcement are significant. By targeting one million women, the movement has the potential to shift how women approach personal finance, encouraging long-term planning and wealth building. This could help close the gender wealth gap and improve financial security for future generations. The focus on community and conversation may also reduce the stigma around discussing money, making financial education more accessible.
Through education, coaching, and community engagement, In Shape Financial Solutions aims to help individuals and families build financial confidence, protect what matters most, and create legacies that endure. For more information, visit https://inshapefinancialsolutions.com/.
