David A. McInnis, a news marketing pioneer and author, has announced the release of News Marketing: The 28-Day System for AI Visibility Through Press Releases. The book provides a framework for businesses, marketers, and PR professionals to ensure their content remains discoverable as AI platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape online information consumption.
The book addresses the challenge organizations face in maintaining visibility within AI-generated answers. It introduces concepts such as AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability. McInnis emphasizes that many organizations still rely on outdated visibility strategies, and the rise of AI-powered search requires a new approach.
Key topics include how AI systems retrieve and evaluate information, the differences between AI training, grounding, and retrieval, the role of entity authority and knowledge graphs, schema markup and structured data best practices, and the 28-Day Rule for maintaining newsworthiness and discoverability. The book outlines a repeatable 28-day publishing system to create structured, discoverable content that supports long-term visibility across traditional search engines and AI retrieval systems.
The book is available in paperback and Kindle editions on Amazon. Additionally, readers gain free access to the AI ChunkTool, a companion web application available at chunktool.newsmarketingbook.com. The tool analyzes text to show how AI retrieval systems slice content into chunks, comparing six chunking strategies side by side, and helps writers ensure key claims survive intact.
McInnis is an entrepreneur and innovator in digital communications. His work focuses on improving visibility and discoverability in the evolving digital landscape shaped by AI. The book serves as a playbook for publishing one clear, well-structured release every 28 days to build a permanent, searchable footprint.
