naoo AG (Dusseldorf: NAO) today announced the launch of naoo Worlds, a new product format that integrates creators, artificial intelligence, maps, and local businesses into a single discovery experience. The feature, which debuts with the "Fresh & Groovy" World in Zurich, aims to inspire users to explore local venues and drive foot traffic to businesses.
Developed in collaboration with creator and DJ Dennis Bauer, Fresh & Groovy guides users through Zurich's food, drink, pop-up, and lifestyle scene. Users can switch between a personalized feed and an interactive map to discover new places, combining content and location-based recommendations. This marks the first of several Worlds planned for rollout, with additional creators—including Steve Merson and Kevin Lutolf—selected through naoo's subsidiary Kingfluencers, Switzerland's leading influencer marketing agency. These creators collectively reach over three million followers, channeling their audiences into the naoo ecosystem for organic growth.
Each World connects creators, communities, and real-world places, while local businesses can integrate offers directly into themed Worlds. This embeds local activations within a cultural and geographic context, making them a natural part of the user journey. According to the company, naoo Worlds addresses the fast-growing market for local digital activation by bridging digital inspiration and real-world visits, a gap existing platforms have not fully closed.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, said: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
The platform architecture is designed for scalability, with new cities and creators adding their own communities and local content. naoo also sees Worlds as a foundation for future AI-native verticals in shopping, travel, real estate, and jobs. The company, listed on the Dusseldorf Stock Exchange, employs 41 people and continues to expand its ecosystem with creator-driven media formats. For more information, visit the original release at NewMediaWire.
