naoo AG (Dusseldorf: NAO), operator of the social media and commerce platform naoo, has announced the launch of naoo Generation V, a fully rebuilt platform that integrates merchant tools and local activation features. The release marks a significant step in the company's strategy to create a closed-loop ecosystem linking digital engagement with real-world commerce. The new platform, which went live in March 2026, is based on a completely renewed technological foundation, including a modern enterprise-grade Java backend and redesigned navigation for improved user experience.
With Generation V, naoo business—previously slated for rollout in Q1 2026—is now integrated directly into the naoo app, enabling local activation formats such as curated content and merchant offers. The rollout follows a phased model to ensure rapid merchant integration while maintaining high-quality local content. A key enhancement is the improved map functionality, which better connects digital content with physical places. Five cities are preconfigured: Zurich, Geneva, Berlin, London, and New York City, where users will discover curated local content, including selected places and useful orientation.
By the end of February 2026, naoo had reached approximately 160,000 cumulative downloads, providing an installed user base for the next stage of development. The company sees Generation V as a foundation for extending digital attention into measurable local activation, particularly in combination with the demand generation capabilities of Kingfluencers AG, Switzerland's largest influencer agency. Gregor Doser, Chief Commercial Officer and Managing Director of naoo AG, stated, "With Generation V, naoo has a product architecture that creates unique value through local incentives, measurable activation around physical places leading to new funnel extension opportunities between digital attention and real-world interaction." The integrated merchant layer and new technology are expected to support scalable merchant monetisation across additional markets over time.
naoo AG is building a creator-led media, social interaction, and local activation business model designed to connect digital attention with measurable real-world outcomes. The platform offers personalized content, gamification, and a points-and-rewards system, while business customers can create individualized offers to incentivize visits to physical locations. Together with Kingfluencers AG, naoo combines platform innovation with expertise in creators, campaigns, and brand storytelling. The company is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange. For more information, visit the original press release at NewMediaWire.
