Meridianbet, a sports betting and gaming operator and subsidiary of Meridian Holdings Inc. (NASDAQ: MRDN), has launched a fully redesigned digital platform in Malta, its longest-standing regulated market. The release marks the most significant product upgrade to the platform since its initial launch, introducing an AI-powered assistant, early payout mechanics, enhanced odds promotions and a redesigned casino interface across mobile and desktop.
The new platform is part of Meridianbet's strategy to enhance user experience through technology. The AI-powered assistant is designed to provide personalized recommendations and support, while the early payout feature allows bettors to cash out before an event concludes. The bet boost feature enhances odds on selected markets, and the redesigned casino interface aims to improve navigation and visual appeal.
In January, Meridianbet completed the acquisition of Fairbet Ltd., bringing its retail network across Malta to 20 storefronts. This expansion complements the digital launch, strengthening Meridianbet's presence in the Maltese market. The company's B2C division, Meridianbet Group, is a leading online sports betting and gaming operator founded in 2001, licensed in multiple jurisdictions across Europe, Africa, and South America.
Meridian Holdings Inc. (NASDAQ: MRDN), based in Las Vegas, Nevada, is an established B2B and B2C gaming technology company operating across multiple international markets. The company's B2B division, comprised of game developer Expanse Studios and iGaming platform GMAG, develops, licenses and distributes proprietary gaming platforms to an extensive list of global clients. Other subsidiaries include RKings Competitions, a high-volume UK-based raffle ticker business, Mexplay, a regulated online casino in Mexico, and Classics for a Cause, Australia's leading subscription-based digital memberships and trade promotion lotteries.
The launch in Malta is significant as it represents a major technological advancement for Meridianbet in a mature regulated market. The integration of AI and new betting features could set a benchmark for other operators. For more information, visit Meridian Holdings or view the full announcement here.
