As competition intensifies in India's fast-growing streaming market, Lionsgate Play Asia has selected NAGRA Multi-DRM, a foundational security solution within the NAGRA Venturi ecosystem, to safeguard its premium content catalogue on its OTT platform. The announcement underscores the importance of robust content protection in a region where sophisticated piracy operations pose significant threats to subscriber revenue and platform growth.
Lionsgate Play's differentiated content mix, spanning premium Hollywood titles alongside acclaimed global and regional stories, has helped the platform build a loyal subscriber base. To protect this growing content library, the platform is leveraging NAGRA Multi-DRM to deliver studio-grade content protection across its OTT service while providing the flexibility to strengthen its security posture over time through the broader NAGRA Venturi ecosystem. This strategic move positions Lionsgate Play to mitigate illegal distribution earlier in the value chain and make more informed security decisions.
NAGRA Multi-DRM, built to address today's piracy landscape, reduces exposure to illegal distribution while simplifying compliance with studio requirements and accelerating subscriber growth. As Lionsgate Play's business evolves, NAGRA Venturi provides a path to integrate additional security technologies, creating a broader, more unified, and intelligence-led security approach designed to identify, prioritize, and respond to emerging piracy threats. This is particularly crucial in India, one of the most dynamic markets for content security, where increasingly sophisticated piracy operations continue to threaten premium content and platform growth.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the importance of this partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, highlighted the strategic significance: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships and support long-term growth. This partnership also underscores NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
The partnership arrives as Lionsgate Play operates across eight Asian markets, reaching over 40 million viewers in India. The platform's content library includes franchise blockbusters, awards-circuit hits, and regional originals. It operates under a multi-year licensing agreement with Lionsgate, ensuring continued access to the studio's global film and television catalogue. Lionsgate Play's distribution network includes partnerships with Bharti Airtel, Prime Video Channels, Tata Play Binge, Jio FTTH, Apple TV+, Amazon Firestick, Watcho, and BSNL, among others.
NAGRAVISION, the media and entertainment technology division of the Kudelski Group, enables content creators, providers, and operators worldwide to launch, monetize, and scale services at speed. Its portfolio spans traditional video security, cybersecurity, cloud-based video and streaming solutions, and turnkey direct-to-consumer solutions for the sports industry. For more information about NAGRA Multi-DRM and the NAGRA Venturi ecosystem, you can click here or meet with NAGRAVISION at IBC in Amsterdam from September 11-14, 2026.
