The Latina Expo, described as the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to include major U.S. markets such as Houston, Dallas, San Diego, Miami, and Chicago. This expansion underscores the rising influence of Latina consumers, who represent one of the fastest-growing economic forces in the United States, with buying power exceeding $3.4 trillion.
Founded in Chicago in 2018, The Latina Expo has evolved into a national movement, uniting Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification. The platform focuses on culture, commerce, and community, aiming to create pathways for connection, visibility, and business growth. According to the announcement, the expo delivers measurable impact for partners while elevating Latina leadership, entrepreneurship, and cultural pride.
Cesar Rolon, founder and lead producer of The Latina Expo, emphasized the mission to create space for the community to be seen, supported, and elevated. He stated that the tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.
New for 2026, the Dallas tour stop will feature The Latina Impact Space, a cultural immersive experience held at Jefferson Tower, a recognized cultural hub in Dallas. This signature experience will include culture-shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. Additionally, the Chicago tour stop will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy's State Street, recognizing influential Latina voices, brands, and community leaders.
The Latina Expo continues to foster authentic engagement and increase brand visibility, driving economic and cultural impact across the communities it serves. Tickets for the 2026 tour are now available at TheLatinaExpo.com.
