KeyCrew Media, the expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated thought leadership and market insights on Hawaii's hospitality and commercial investment sales. This collaboration aims to amplify The Bratton Team's on-the-ground market activity and expertise to a wider audience of investors and operators.
The partnership will see Bratton serve as an expert source across KeyCrew's editorial network, deepening the company's coverage of hotel and resort investment sales in Hawaii. Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, brings a wealth of experience in hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity.
“We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew.
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership – acquisition, operations, asset management, and disposition – rather than as single-asset-class specialists, serving Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that behaves differently from anywhere on the continent. Over the past year, it has added debt and equity placement to its investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan.
“Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market,” said Mark D. Bratton. “Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
Coverage is underway. KeyCrew’s first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state’s hotel market in 2026, and how hospitality debt and equity is being sourced now. Ahead: multifamily and income-producing assets, and a mainland investor’s guide to Hawaii.
Bratton’s areas of expertise include Hawaii hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and mainland capital entering Hawaii. This partnership underscores the importance of expert-driven reporting in commercial real estate, providing investors with actionable insights into a unique market like Hawaii.
