Jason McDonald Consulting Agency today announced that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has received its first ten reviews on Amazon. The milestone underscores growing interest in practical AI applications for marketing, especially among small business owners seeking to navigate the rapidly evolving landscape of artificial intelligence.
Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies, explained that the book was written to demystify AI for marketers. 'AI is the new kid on the block. Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' he said. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way.' The book is part of Dr. McDonald's 2026 Marketing series, which also covers SEO, Google Ads, and social media marketing.
Unlike many AI books that focus on technical or theoretical aspects, 'AI and Marketing' adopts a task-based approach, answering how AI can help with specific marketing tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for complex platforms like Google Ads, META ads, and TikTok. The book includes an appendix listing current AI tools, making it a practical workbook for today's small business owner. More information can be found at Jason McDonald's website and the book's page.
The book's release aligns with Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course, scheduled for January 2027. An entire week of the course is dedicated to AI and marketing, where students explore AI's impact on SEO, content marketing, social media marketing, online advertising, analytics, and customer behavior. They also learn to critically evaluate AI tools and integrate them into real marketing workflows.
As AI becomes central to marketing education, this book provides a timely resource for practitioners seeking to avoid confusion and adopt AI effectively. Dr. McDonald also offers expert witness services in SEO, Google Ads, and social media, accessible at his expert witness site. The book is available on Amazon in both paperback and Kindle formats.
