IVOREE, the omnichannel engagement platform powering operators across North America, has announced an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment. The agreement extends IVOREE's patron engagement technology and AI-driven capabilities to six properties across four states: Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas. The full platform mobile solution is now live across all six properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices.
The significance of this announcement lies in its demonstration of how a single, unified platform can overcome the complexities of operating across multiple regulatory environments and distinct player markets. The deployment centers on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology.
The platform's player-data layer enables each property to tailor the guest experience at the individual patron level, while giving Ember Entertainment a unified view of engagement activity across all participating venues and states. This capability is particularly important for regional operators seeking to compete with larger national players by delivering personalized experiences that drive loyalty and incremental revenue.
"We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," said Jason Gregorec, President of Delaware North's gaming business. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before. The IVOREE team has been a great partner to us every step of the way."
The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," said Vaughn Place, Head of Product Strategy at IVOREE. "That's the kind of challenge our platform is built for. Working shoulder to shoulder with the Delaware North team, we shaped a mobile experience that plugs straight into Ember Rewards and puts the whole guest journey in a patron's pocket. We're excited that our investments in innovation have been recognized by Delaware North, and this rollout is a direct reflection of that."
"This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach," said Benjamin Keller, Head of Business Development at IVOREE. "The IVOREE platform provides the Delaware North team the ability to deliver an incredible hospitality journey to their guests and stand out from other regional operators. Delaware North has been a great partner and the collaboration between the two teams shows in what's now live. We are excited for Delaware North guests across different states to experience the unique journeys that the Ember Entertainment team has planned for them."
The implications of this deployment extend beyond the immediate benefits to Ember Entertainment. It signals a growing trend toward platform consolidation in the gaming industry, where operators seek to leverage AI and data analytics to create seamless, personalized experiences across multiple properties. By choosing a single platform, Ember Entertainment can reduce operational complexity, accelerate innovation, and deliver a consistent brand experience that fosters patron loyalty. For IVOREE, the partnership underscores its ability to scale across diverse regulatory landscapes and reinforces its position as a leading provider of omnichannel engagement solutions.
For more information, visit ivoree.ai.
