InPlay Global, a company developing a market for live sports performance, has announced a strategic partnership with tZERO Group, Inc., a leader in blockchain-based financial infrastructure. Together, the companies are working to establish sports performance as an investable asset class through the creation of Sports Performance Securities™, equity instruments whose value is linked to team performance.
The partnership combines InPlay's market model with tZERO's regulated digital securities infrastructure. According to Edwin Johnson, Founder and Chief Executive Officer of InPlay Global, “Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that.”
Alan Konevsky, Chairman and Chief Executive Officer of tZERO, emphasized the significance of the collaboration: “Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. The most impactful innovations often emerge when entirely new categories become accessible through market infrastructure. Sports performance represents a compelling and largely untapped frontier.”
The announcement coincides with InPlay's preparation to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition aims to introduce students and sports fans to sports markets, trading concepts, and financial literacy through active participation.
InPlay Global is developing Sports Performance Securities as equity instruments whose value is linked to team performance, combining sports, finance, and technology to create a new form of participation that allows users to analyze, value, and trade team performance through market-based engagement rather than wagering on or predicting discrete outcomes. tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets, offering institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology. For more information about tZERO, visit their website.
tZERO Digital Asset Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC. tZERO Securities, LLC is also a broker-dealer registered with the SEC and a member of FINRA and SIPC. The companies noted that digital asset securities may not be “securities” as defined under the Securities Investor Protection Act, and thus SIPA protections may not apply. This press release is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security.
