ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk. The new locations, at 125 Independence Boulevard and 155 Kingsley Lane, represent the organization's most significant expansion and the next chapter in a legacy that spans over six decades.
The flagship campuses unite ICON Smile Studios' specialty brands — Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry — along with oral and maxillofacial surgery and sedation dentistry, all under one roof. This integrated model allows patients of all ages to receive coordinated specialist-level care without being referred across multiple offices, reflecting a broader trend in dentistry toward multidisciplinary practices that enhance patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision — bringing together the specialties families need most, under one roof, in one visit."
The organization's orthodontic heritage dates back to 1960 with Fulton Orthodontics, followed by Albinder Orthodontics in the 1970s. Both practices, along with Virginia Beach Orthodontics, have become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations since founding it in 2010. Dr. Behl's credentials include orthodontic specialty training at Boston University, a Doctor of Science in Oral Biology, and recognition as a Diamond Invisalign provider. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business, strengthening his leadership as the organization scales.
Dr. Monika Madan, co-founder and periodontist, highlighted the benefits of the integrated approach: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience — and that's exactly what these new flagships are built for."
The Virginia Beach and Norfolk openings kick off a multi-year expansion plan, with locations in Hampton planned for 2027 and Williamsburg in 2028. Dr. Behl noted, "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families — the same way Fulton Orthodontics and Albinder Orthodontics did for us."
ICON Smile Studios operates across Virginia Beach, Chesapeake, Suffolk, Hampton, Yorktown, and now Norfolk. For more information, visit iconsmilestudios.com.
