The Hong Kong Trade Development Council (HKTDC) returned to London Fashion Week this year with its Fashion Hong Kong runway show, presenting the Autumn/Winter 2026 collections of four innovative Hong Kong fashion labels. The event, held on 19 February at The Vinyl Factory in Soho, London, drew more than 300 international buyers, media representatives and fashion professionals, spotlighting the originality and creative excellence of Hong Kong fashion for the UK and global fashion communities.
Four designers participated: Angus Tsui (ANGUS TSUI), Bettie Jiang (Bettie Haute Couture), Harrison Wong (HARRISON WONG) and Menu Tsai (selfFab.). Their collections spanned avant-garde futurism, cultural fusion, zero-waste tailoring and sporty aesthetics, highlighting innovation, sustainability and global outlook. The runway show received support from the Hong Kong Economic and Trade Office in London and attracted attention from leading international fashion media including BBC News, DAZED, Forbes, Vogue Business and Wonderland.
Beyond the runway, a curated display of selected works was presented at the venue, complemented by creative pieces from "NEXT@Fashion InStyle," an initiative showcasing products from material suppliers worldwide. This initiative is a key highlight of Fashion InStyle, a premier trade platform held annually in Hong Kong in April. The showcased designs illustrate how innovation is sparked through creative use of new materials, exploring the intersection of technology, sustainability and artistry.
Additionally, the HKTDC launched a professional designer showroom in London from 18 to 23 February, featuring the designers' latest Autumn/Winter collections. The showroom provides a platform for international buyers to engage directly with the brands and gain deeper insight into their design philosophies and production details. It also enables designers to test market responses, build business connections and explore collaboration opportunities, strengthening the international development of Hong Kong fashion brands.
Since its launch in 2015, Fashion Hong Kong has taken designers to major fashion weeks including New York, London and Tokyo. The return to London Fashion Week in 2026 underscores the strong international potential of Hong Kong design. With over 50 offices globally, the HKTDC continues to connect Hong Kong's design talent with the global creative ecosystem, supporting local brands in expanding their overseas presence and reinforcing Hong Kong's role as a leading fashion hub in Asia.
