Greenlane Holdings, Inc. (Nasdaq: GNLN) on March 3, 2026, provided an update on its Berachain-focused Digital Asset Treasury (DAT), revealing that as of February 27, 2026, it held approximately 70.4 million units of BERA and had completed the deployment of about 50 million units into validator infrastructure across multiple operators. The company also announced the appointment of Jason Hitchcock as Chief Executive Officer, effective February 18, 2026, to oversee corporate strategy and the continued development of its DAT initiatives.
The update marks a significant milestone for Greenlane, which pivoted to a digital asset treasury strategy in October 2025. Since its last treasury update on December 8, 2025, the company acquired approximately 9 million units of BERA at prices ranging from $0.40 to $0.93 per unit, between December 4, 2025, and February 27, 2026. In January 2026, Greenlane announced plans to deploy up to 50 million units of BERA into validator infrastructure, comprising about 20 million units across two independently operated validators (announced January 20, 2026) and up to 30 million units through a partnership with Infrared Finance (announced January 26, 2026). As of February 27, 2026, the full 50 million units had been deployed, structured across multiple operators to align with Berachain's protocol-level decentralization constraints.
The company has also sought to stake substantially all of its liquid on-chain holdings of BERA through Proof of Liquidity (PoL) staking and validator participation. As of February 27, 2026, the publicly reported annualized PoL staking rate on the Berachain network was approximately 25%, subject to prevailing network conditions. This staking activity is intended to generate returns in BERA units, though the company cautions that reward metrics can fluctuate rapidly and are not indicative of future results.
Jason Hitchcock, who most recently served as Head of Business Development at thirdweb, brings over 15 years of experience in SaaS, blockchain infrastructure, and decentralized finance. His mandate includes deepening participation within the Berachain ecosystem across validator infrastructure, staking, and liquidity provisioning. "Since joining Greenlane, my immediate focus has been on the disciplined execution of our Digital Asset Treasury strategy," Hitchcock said in the press release. "We have continued to deploy units of BERA into validator infrastructure across the Berachain ecosystem and remain focused on transparent reporting and prudent capital allocation as we seek to build long-term value for shareholders."
Greenlane's strategy is centered on Berachain, which describes itself as the first blockchain powered by Proof of Liquidity, an extension of Proof of Stake that aligns network security with ecosystem liquidity. Berachain reports having raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, Polychain Capital, Samsung Next, Laser Digital by Nomura, Goldentree Asset Management, and SBI VC Trade. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—designed to support sustainable on-chain economies.
The announcement underscores the growing trend of publicly traded companies adopting digital asset treasury strategies, though Greenlane cautions that investments in BERA are highly speculative and subject to extreme price volatility, regulatory uncertainty, and technological risk. The company's forward-looking statements highlight risks including the ability to execute its growth strategy, raise and deploy capital effectively, and navigate the evolving regulatory landscape for digital assets. As of the date of the press release, Greenlane undertakes no obligation to update forward-looking statements.
