In a recent episode of The Building Texas Show, host Justin McKenzie explores why Glen Rose, a town of roughly 2,700 residents, attracts significant tourism despite its small size. Published June 25, 2026, the episode features Tourism Director Traci Niedziela, who explains that 28% of Texans live within a 90-minute drive, yet many have only visited the state park. The conversation reframes Glen Rose as a full weekend destination, not just a day trip.
Niedziela details several attractions that pack the Somervell County seat. These include Fossil Rim Wildlife Center, which recently welcomed baby giraffes and a baby zebra born in February; Dinosaur Valley State Park; Dinosaur World; and the new animatronic Rex Ann at the visitor center. The Texas Amphitheater is staging The Little Mermaid in June, performed over an actual water moat. Visitors can also enjoy two rivers, Big Rocks Park, and cabin stays along the Paluxy River, such as at Anderson Creek Cabins.
A citywide scavenger hunt features 98 uniquely painted dinosaurs tied to local businesses. Niedziela explains, "We've got 98 dinosaurs located throughout our city. They're all uniquely painted, so each one represents its business. For example, the hospital has a doctor in front of it, the dinosaur is painted like a doctor. Our school district has a tiger, the dinosaur is painted like a tiger." Players scan a QR code at any hotel or the visitor center to unlock rewards including Fossil Rim entry passes, Dinosaur World tickets, and free ice cream at Shoo Fly. More details are available at ExploreGlenRose.com.
The episode also digs into the economic backbone of the town, which boasts five major hotels. Niedziela credits the nearby Comanche Peak nuclear power plant for driving midweek corporate retreat and conference demand, which supports lodging capacity for weekend leisure travelers. She and McKenzie discuss Leadership Glen Rose, the hospitality training culture among local businesses, and the visibility of Mayor Joe Bowles, who stopped by Niedziela's office before recording to plan a July 4th parade, dunk tank, and hot dog eating contest. The town's 250th birthday weekend will close with a fireworks show reflected over Wheeler Branch Park's water.
The Building Texas Show, hosted by Justin McKenzie, spotlights the people, places, and ideas shaping the Lone Star State. Each weekly episode features conversations with mayors, founders, tourism leaders, and operators building Texas community by community. The show is sponsored by Chisos Boots. This episode is available now wherever podcasts are heard.
