Melanie Richards, founder and CEO of goGLOW, has redefined the sunless tanning industry with a skin-first approach, growing her mobile service launched in 2010 into a national franchise with 42 locations open or in development. Before entering the beauty industry, Richards served as a probation officer in Minnesota specializing in domestic violence, an experience that shaped her mission to empower women.
Richards developed goGLOW's proprietary non-toxic, vegan, and cruelty-free sunless tanning solutions, along with a patented air-filtration system that controls airflow during application to maintain clean air quality. The brand's skincare line, including CLEANSE, HYDRATE, EXTEND, and Whipped MOUSSE, is paraben-free, sulfate-free, and made in the United States. goGLOW's services are applied by hand by trained spray specialists, with options for a 12-hour or rapid three-to-five-hour development.
The franchise model requires no prior beauty experience, offering comprehensive certification training and support in site selection, store design, grand opening marketing, and ongoing coaching. goGLOW has been recognized with an Allure Best of Beauty Award and has won acclaim from New York to Los Angeles. Richards emphasizes that the brand is about building confidence and community, with clients often becoming micro-influencers who share their experiences.
For more information, visit goglow.co or follow @_goglow on social media.
