FORTEC Group Expands International Management to Drive Growth Strategy

FORTEC Elektronik AG strengthens its second-tier management with new appointments across Czech Republic, US, UK, and FORTEC Integrated, aiming to enhance regional decision-making and support its growth strategy.

SA Metrowire Staff
Business
FORTEC Group Expands International Management to Drive Growth Strategy

FORTEC Elektronik Aktiengesellschaft, a leading provider of display technology and power supply solutions, is continuing its organizational restructuring by appointing new managing directors at several international subsidiaries. The move aims to strengthen the second tier of management, devolving greater responsibility and decision-making authority to regional divisions while leveraging the strength of the group.

In the Czech Republic, Martin Novak assumed the role of Managing Director of FORTEC CZ on June 1, 2026. He is responsible for the existing production facility in Dysina and will oversee the planned move to a new production site as well as the expansion of operations. FORTEC CZ manufactures electronic assemblies and DC/DC converters, and also assembles displays with touchscreens. Novak brings over 20 years of international management experience in logistics, production, and the automotive sector, with expertise in production and logistics management, process optimization, and organizational development.

At the US subsidiary FORTEC US, Paul Hooper took over as Managing Director and Chief Revenue Officer (CRO) on July 1, 2026. Hooper previously served as Managing Director of Sales at FORTEC UK, where he successfully reorganized the sales and marketing strategy. He now aims to replicate that success in the US market, focusing on organic growth and expanding the company's market position. Together with co-Managing Director Scott Makboulian, he will broaden FORTEC's presence in North America. Hooper has over 30 years of experience in the international electronics industry, with expertise in market analysis, leadership, and sales.

Rhett Evans will succeed Paul Hooper at FORTEC UK effective September 8, 2026. With more than 25 years in the electronics industry, Evans brings extensive expertise in embedded computing, display technologies, and customized system solutions. His background includes both technical engineering and sales and management experience.

Patrick von Unold will become Managing Director of FORTEC Integrated on October 1, 2026. This subsidiary is an internationally active provider of display technology and embedded computing, and plays a key role in research and development within the FORTEC Group. Von Unold has many years of international management experience in the electronics industry, with expertise in embedded electronics, display and touch technologies, and human-machine interfaces. His experience spans medical technology, automation, and transport sectors, combining technical knowledge with product strategy and manufacturing processes.

Michael Spatny, COO of FORTEC, commented: "With the personnel decisions we have taken, we are implementing a key part of the FORTEC Group's new growth strategy. We are strengthening the regional divisions and giving them greater scope to respond to the specific characteristics of their respective markets, whilst at the same time benefiting from the strength of an internationally active group. I look forward to working together with this dedicated team on FORTEC's future success."

These appointments reflect FORTEC's commitment to decentralizing management and empowering regional leaders to drive growth. By broadening the management team, the company aims to enhance agility and responsiveness in key markets, aligning with its strategic objectives.

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