Forme Science, a smart posture and recovery wearables brand worn by Olympians and celebrities, has launched a promotional campaign that uses prediction markets to hedge financial risk, a first for e-commerce. From now through June 30, customers who purchase on forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their order if Team USA reaches the 2026 World Cup Final. The campaign is powered by PlayAbly, a promotions platform that leverages the regulated prediction market Kalshi to make the payout possible.
“Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best,” said Forme co-founder Seiji Liu. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.” The initiative allows Forme to share the excitement of the World Cup without taking on unlimited financial exposure, as the risk is hedged through Kalshi's prediction market.
PlayAbly designed the campaign end-to-end. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands,” said Angelo Ferro, founder and CEO of PlayAbly. “What's better than winning? Shopping and winning! We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real.” The platform enables brands to offer event-driven promotions without bearing the full financial risk, using Kalshi to hedge the payouts.
“Forme is the first e-commerce brand to use prediction markets to hedge risk,” said Nicolas Hull, director of business development at Kalshi. “This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.” The partnership marks a milestone for both e-commerce and prediction markets, showing how regulated platforms like Kalshi can serve as practical risk-management infrastructure for brands.
How it works: Customers shop at forme.science and enter code TEAMUSA at checkout by June 30. They then cheer for Team USA through the 2026 World Cup. If Team USA reaches the Final, every TEAMUSA order receives 100% cashback (excluding taxes and shipping). The promotion is subject to official rules available at https://forme.science/pages/team-usa.
Forme Science is known for its patented intelligent posture wearables and serves consumers, elite athletes, and professional sports organizations. With this launch, Forme and PlayAbly are introducing a model that combines consumer engagement, financial innovation, and risk management. As prediction markets mature, the companies believe this approach could reshape promotional marketing across retail, travel, sports, and entertainment.
