First Orion, a provider of branded communications solutions, announced a partnership with Vodafone to deliver network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The initiative aims to help businesses clearly identify themselves during calls and improve answer rates, addressing a growing challenge in the UK market where scam calls have made consumers hesitant to answer unknown numbers.
The launch leverages Vodafone's CAMARA-based network APIs to verify and brand calls, allowing enterprises to present trusted identities at scale across Vodafone's network. This integration ensures that when a business calls a customer, the recipient sees a verified name and logo, reducing the likelihood of the call being ignored or mistaken for fraud.
According to First Orion, the timing is critical. With scam calls being a daily concern for UK consumers, many are reluctant to answer unrecognized numbers, which hampers legitimate businesses' ability to reach customers. Branded calling provides a layer of trust and transparency, helping to restore confidence in phone communications.
First Orion is a market leader in branded communication solutions, offering a suite of services including branded calling and messaging, advanced analytics, and real-time fraud detection. The company partners with Fortune 500 enterprises and is integrated into major U.S. mobile carriers. This partnership extends its reach into the UK market via Vodafone's extensive network.
For more details, the full announcement can be viewed here.
