First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. Under this carrier agreement, Boost Mobile subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters. This feature aims to help build trust in the call, increase answer rates, and enhance the business’s brand awareness.
The announcement marks a significant step in combating call reluctance among consumers, who often ignore unknown numbers due to spam concerns. By displaying a recognizable business name, subscribers can make more informed decisions about whether to answer. This is particularly valuable for businesses that rely on outbound calls for customer service, appointments, or sales.
First Orion’s INFORM® solution integrates directly with mobile carriers, ensuring that the branded calling experience is seamless and secure. The company has been a pioneer in this space, working with major carriers and Fortune 500 companies to improve call transparency. The agreement with Boost Mobile expands the reach of INFORM® to more consumers, potentially reducing the number of legitimate calls that go unanswered.
According to First Orion, the ability to customize the display name up to 32 characters gives businesses flexibility to include their brand name or a brief descriptor, further reinforcing brand recognition. This can lead to higher engagement rates and improved customer satisfaction. For Boost Mobile, offering this feature differentiates its service in a competitive market and adds value for subscribers.
The partnership underscores the growing importance of branded communications in an era of widespread spam and fraud. By providing a clear caller identity, businesses can rebuild trust with consumers. First Orion’s solution also includes analytics and fraud detection capabilities, allowing enterprises to optimize their call programs and protect customers from scams.
For more information about First Orion and its solutions, visit firstorion.com.
