First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, announced a technology partnership to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform, aiming to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, reducing friction while strengthening trust at the point of engagement. This approach is designed to address the growing problem of phone number spoofing, where fraudsters impersonate legitimate businesses to deceive consumers. By authenticating calls in real time, the solution ensures that customers can trust that incoming calls are genuinely from their financial institution.
Glia's platform, trusted by over 700 financial institutions, provides an AI workforce purpose-built for the banking industry with a zero-hallucination and prompt injection guarantee. Its ChannelLess® architecture unifies voice, digital, and AI into a single foundation. First Orion, a partner to Fortune 500 companies and integrated into the largest U.S. mobile carriers, offers branded communication solutions that enhance security and transparency.
The partnership is particularly significant as financial institutions face increasing pressure to combat fraud while maintaining positive customer experiences. With 1,000+ pre-built banking goals and seamless human-to-AI handoffs, Glia helps institutions slash operational costs and abandonment rates. First Orion's advanced analytics enable businesses to optimize call programs and detect fraud in real time. Together, they aim to provide a comprehensive solution that builds lasting trust and measurable value in every banking interaction.
For more information about Glia, visit glia.com. For more information about First Orion, visit firstorion.com.
