FG Brands, a self-care and wellness platform, has announced the launch of the franchise industry's first dual-concept beauty studio, housing two of its skincare brands—Bare&Sol™ (formerly LA Bikini) and Facial Collective®—under one roof. This innovative collaboration allows franchise owners to offer clients a comprehensive range of whole body skincare treatments, from hair removal and airbrush tanning to high-performance facials and injectables.
The dual-concept model is designed to keep both brands independent, each focusing on its core offerings while sharing the same space. This co-location strategy leverages the complementary nature of the brands, creating significant operational and labor cost synergies, as well as revenue growth opportunities through cross-selling. By combining face care from Facial Collective® and hair removal and airbrush tanning from Bare&Sol™ into one convenient location, the model aims to provide clients with an all-inclusive experience that emphasizes value and convenience.
The first dual-concept studio is set for its grand opening in Birmingham, Alabama, on Friday, Aug. 21. The studio has already attracted more than 1,000 members, positioning it to generate over $1.25 million in revenue in its first year. Spanning 1,950 square feet with 10 treatment rooms, this location demonstrates the potential of the dual-brand business model, which relies on recurring monthly membership revenue and additional complementary revenue streams.
Jan Zalud, CEO of FG Brands, highlighted the strategic importance of this launch: “As a leader in the beauty brand franchising space, we continue to explore dynamic and exciting ways to showcase the professional skincare offerings that give our franchisee partners an edge over the competition. Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience - an all-inclusive experience where every customer is made to feel welcome. And for our franchise partners, it delivers best possible opportunity to drive exceptional revenue per square foot. The unique and exclusive combination of Bare&Sol™ and Facial Collective® under one roof sets a new bar for excellence in the beauty and skincare marketplace by creating cross-functional business synergies.”
In the co-located studio, Bare&Sol™ specializes in all-natural, less-painful sugaring hair removal and UV-free airbrush spray tanning, while Facial Collective® offers high-performance, curated facial treatments, targeted add-on services, a full line of skincare products, aesthetic regimens, and a select range of minimally invasive injectable treatments. Both brands operate on membership-based models, with recurring monthly revenue as a key driver of strong unit-level economics.
The dual-concept studios feature a fully reimagined look, designed to appeal to today's discerning consumers. The modern, elevated interiors boast clean lines, soft and warm textures, and a calming environment—a departure from the cold, clinical feel of traditional beauty clinics. With membership rates starting as low as $49 per month, the studios make routine self-care treatments accessible to cost-conscious consumers, positioning them as the ultimate in “boutique fitness for the skin.”
This launch is significant because it introduces a novel franchise model that could reshape the beauty industry by maximizing revenue per square foot and enhancing the customer experience. For franchise owners, the dual-concept approach offers a unique opportunity to diversify services and increase profitability. For consumers, it provides a one-stop destination for comprehensive skincare needs.
