FG Brands, a self-care and wellness platform, has announced the national rebrand of its flagship franchise LA Bikini to Bare&Sol, effective June 1. The rebrand reflects years of growth and consumer feedback, positioning Bare&Sol as a comprehensive skin-wellness destination offering expert hair removal and airbrush spray tanning under one roof. This shift creates two distinct revenue streams for franchisees and capitalizes on increasing interest from Millennial and Gen Z demographics.
“We identified an opportunity to deliver a better consumer experience than traditional waxing salons,” said Jan Zalud, CEO of FG Brands. “Based on consumer feedback, we are challenging the traditional waxing salon experience and turning it into something much cooler, built for today’s discerning consumers.” With over one million Brazilian sugaring services performed, the brand has perfected sugaring hair removal and combined it with professional airbrush tanning, creating a membership-driven franchise model focused exclusively on these services.
Bare&Sol’s core service, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and customized to each guest’s needs. Together, these services position Bare&Sol as a full-service skin-wellness destination with strong growth potential. New and future studios will feature a reimagined design—clean lines, warm textures, and a calming aesthetic—replacing the traditional clinical feel.
For more information about memberships or to book appointments, visit https://bareandsol.skin. FG Brands also offers the Facial Collective brand and operates as the franchise industry’s first co-located business model. Details on becoming a franchisee are available at https://fgbrands.co.
