American DJ, producer, and recording artist DJ Dutchmaster (Lemuel R. Reaves) today announced the official video premiere of his new single "WAY I GET IT V4 ft Rick Ross" will premiere August 30th, 2026 on YouTube.
Active since 1994 and hailing from Latta, South Carolina, DJ Dutchmaster is known for his Dirty South production, trap percussion, and luxury lifestyle rap anthems. The new visual is the fourth chapter in his long-running Way I Get It series and marks his most high-profile collaboration to date.
"V4 is the payoff," says DJ Dutchmaster. "I started DJing in South Carolina in '94. That name started as a joke with my brother and turned into a legacy. To have Rick Ross on V4 shows how far this Pee Dee sound has come."
The track follows 2025-2026 independent releases including "All In My Head," "ILY (I Love You)," and "Death: The Rebirth." The upcoming video is expected to amplify the momentum of these releases and further establish DJ Dutchmaster's presence in the hip-hop scene.
The premiere underscores the importance of independent artistry and regional sounds reaching mainstream audiences. By collaborating with Rick Ross, a heavyweight in the rap industry, DJ Dutchmaster demonstrates that grassroots talent from small towns like Latta can achieve significant recognition. The Way I Get It series has been a vehicle for showcasing his evolution as an artist, and V4 represents a culmination of decades of work.
For independent artists, this collaboration serves as an example of how consistent output and a distinct regional identity can attract high-profile partnerships. The video will be available on all major platforms via I Man Move Forward Entertainment, the independent label founded by DJ Dutchmaster.
