Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration aims to help multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly integrated with Google Tag Manager and Google Analytics 4.
The Jonah Data Layer allows multifamily marketers to move beyond guesswork and gain a clearer understanding of how renters engage with their websites. By combining Jonah's website functionality with Digible's expertise in SEO, traffic generation, analytics configuration, and performance reporting, clients can see how their websites perform and where optimization can drive results.
Digible will provide client education, activation support, Google Tag Manager guidance, Google Analytics 4 support, and reporting assistance. This helps marketing and ownership teams understand what their Jonah websites reveal and what actions to take. "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?'" said Shannon Montoya, Director of Organic Media at Digible. "This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for over a year to align Jonah's website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated, "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions."
The collaboration helps clients move beyond simply collecting data to using it to understand visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. This creates a stronger connection between website measurement and marketing strategy, giving multifamily teams the insight needed to attract better-fit renters, optimize digital performance, and make smarter decisions with confidence.
To learn more about Digible's Jonah Data Layer support, visit Digible's Jonah Data Layer page.
