Conversion Logix, a marketing and technology company serving the multifamily, senior living, and student housing industries, announced the appointment of Mark Musburger as Chief Financial Officer. Musburger brings over two decades of finance leadership across high-growth technology companies, with expertise in strategic CFO leadership, financial planning and analysis (FP&A), and scaling organizations through disciplined financial planning and operational finance.
Most recently, Musburger served as CFO at Banzai International, Inc. He has also held CFO roles at Corvee and Synclive.com, along with senior finance leadership positions at Identity Digital, Avalara, Solavei, and T-Mobile. His extensive background in finance and technology will be instrumental as Conversion Logix continues to evolve in the AI era.
"Mark is a proven finance leader with the experience and strategic mindset we need as Conversion Logix continues to grow and evolve in the AI era," said Andrew Cederlind, President and COO of Conversion Logix. "We're adding new clients across key housing sectors while expanding our data and platform capabilities, including investments in AI and predictive leasing technology. Mark's background scaling tech organizations makes him the right leader to help ensure we can keep growing while continuing to invest in innovation."
Musburger expressed enthusiasm about joining the company at a pivotal time. "I'm excited to join Conversion Logix at such a pivotal moment. The company is uniquely positioned at the intersection of marketing performance and technology for the housing industry. I'm looking forward to helping build the financial foundation that enables continued innovation, smart investment in product development, and long-term value for customers," he said.
The appointment comes as Conversion Logix expands its data and platform capabilities, with a focus on AI and predictive leasing technology. The company's proprietary attribution platform, CLiQ, helps property management teams convert digital engagement into leases by replacing guesswork with data-driven certainty. For more information, visit conversionlogix.com.
