As homebuilders increasingly turn to creative incentives such as free pools, golf carts, and travel reimbursements to attract buyers, Bulqit has introduced a new category: ongoing home services. The Chicago-based technology company aims to help builders provide recurring services like lawn care, pool maintenance, pest control, window cleaning, and pressure washing through a single platform, offering value that extends beyond the closing date.
The trend toward lifestyle-focused incentives was recently highlighted in Builder Magazine, where Heather Wright reported on builders using upgrades like outdoor living packages and complimentary amenities to differentiate themselves. Bulqit believes the next evolution is not a one-time physical upgrade but ongoing homeownership value that continues delivering benefits long after move-in day.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed providers to optimize routes and reduce travel time, resulting in competitive pricing through operational efficiencies. This model allows builders to offer meaningful benefits without relying solely on costly construction upgrades or price discounts. Inc. recently discussed the business benefits of building community in an article by Howard Tullman.
Industry observers note that today's buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine's showcase of incentives, from backyard pools to rooftop decks, illustrates a shift toward experience-driven offerings. Bulqit's recurring services fit naturally into this shift, enabling new homeowners to begin enjoying coordinated neighborhood services immediately after closing while managing multiple services through a single platform.
The concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and help homeowners simplify maintenance. Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become a common component of builder incentive programs in the coming years.
Bulqit's platform connects homeowners with established service companies through neighborhood-based marketplaces. By organizing recurring services at the neighborhood level, the company helps homeowners access competitive pricing while enabling providers to operate more efficiently through optimized routes and recurring customers. The platform aims to simplify homeownership while creating new customer acquisition opportunities for service companies and strategic partners.
