Benchmark has appointed James Wesseldyk as Vice President of Communications, the company announced today, as it continues expanding its investor communications and capital formation initiatives. Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction to the role, offering firsthand industry experience as Benchmark grows its investor base and increases awareness around passive private real estate investment opportunities.
“James brings something most communications hires don’t have, firsthand knowledge and experience in the field,” said Matthew Fox, Chief Executive Officer of Benchmark Companies. “He’s been on job sites, he’s written mortgages, he’s invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors.”
Benchmark’s continued communications expansion comes as the company focuses on strengthening investor engagement and supporting future growth initiatives tied to passive real estate investment and capital raising activities. Benchmark is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000. The Offering is currently open to both accredited and non-accredited investors.
“This hire reflects where Benchmark is headed,” said Todd Harding, Chief Financial Officer of Benchmark. “We’re continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy.”
Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area. His appointment signals Benchmark’s commitment to clear and effective communication as it seeks to attract a broader pool of investors through its Regulation A+ offering. The company’s focus on passive real estate investment opportunities aims to provide qualified investors with access to professionally managed assets that generate long-term value and current income.
Benchmark is a West Michigan-based real estate investment company specializing in disciplined acquisition, development, and asset management. The appointment of Wesseldyk underscores the company’s strategic priority on investor relations and transparent communication, which are critical for the success of its capital raise and future growth. With his combined experience in real estate and communications, Wesseldyk is expected to bridge the gap between Benchmark’s investment strategy and its investor base.
For more information about Benchmark’s Regulation A+ offering, visit the official announcement on NewMediaWire.
