The one-year countdown to the World Athletics Championships Beijing 27 (WCH Beijing 27) began with the unveiling of the event's emblem, mascot, and theme slogan at the National Stadium, known as the Bird's Nest, on 10 September. The reveal marks a significant milestone as Beijing prepares to welcome over 2,000 athletes from more than 200 countries and regions from 10 to 19 September 2027.
The emblem, named "Jing Yue," features the Temple of Heaven and the Chinese character "Jing" (京), blending calligraphic artistry with athletic energy. It reflects Beijing's local identity while embodying the dynamism of track and field. The mascot, "Jing Yan," is inspired by "Yan'er," the mascot of the 2015 Championships, and is modeled after the Beijing swift. Its design incorporates traditional Chinese kite patterns and Peking Opera eye makeup, with a lightning-bolt motif to convey speed. The mascot symbolizes "the return of the swift after 12 years," connecting the 2015 event to 2027 and showcasing Beijing's cultural heritage.
The theme slogan, "Every Step Counts," emphasizes the value of perseverance and effort in the pursuit of excellence. It sends a message that every wholehearted attempt holds extraordinary value, resonating with the spirit of athletics.
In a video address, World Athletics President Sebastian Coe noted that Beijing is the first city to have hosted both the Summer and Winter Olympics, and praised its record of staging world-class events. He recalled the iconic moments of the 2015 World Championships and expressed confidence that China will deliver an unforgettable sporting spectacle in 2027.
The unveiling event underscores Beijing's capability and commitment to hosting major international competitions. With the 2027 Championships, the city aims to build on its legacy from 2015 and the 2022 Winter Olympics, further cementing its status as a global sports hub. The event is expected to draw significant attention and boost local engagement with athletics.
The World Athletics Championships Beijing 27 will be held at the National Stadium, a venue that has become synonymous with historic sporting achievements. As the countdown continues, the emblem, mascot, and slogan will serve as powerful symbols of the event, inspiring athletes and fans worldwide. More information about the championships can be found at World Athletics and Beijing 2027.
