As enterprise sales organizations ramp up investments in artificial intelligence, many are struggling to translate those investments into tangible revenue gains. Altify, the Strategic Revenue Execution system built natively in Salesforce, aims to address this gap head-on at Dreamforce 2026 with two exclusive events designed for enterprise sales leaders. The company announced an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey, scheduled for September 16, 2026, in San Francisco.
The Altify Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, offers a private setting steps from the Moscone Center for senior sales leaders to engage with Altify’s executive team, experience MaxAI operating live inside Salesforce, and discuss practical strategies for AI-driven revenue execution. Attendance is by invitation only, and qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby, will be present throughout the event.
The fireside chat on September 16 at 10am will feature Patrick Morrissey alongside guest enterprise sales leaders. The discussion will focus on the decisions that separate organizations achieving measurable AI-driven improvement from those merely applying new tools to unchanged processes. It will also explore the practical realities of embedding AI natively inside Salesforce workflows and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests, and enterprise sales leaders may reserve a seat here, though space is very limited.
“AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently,” said Patrick Morrissey, CEO of Altify. “The session on September 16 is about getting honest about why that is and what to do about it.”
Altify’s MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
“Dreamforce brings together the world’s most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers,” said Nigel Cullington, CMO of Altify.
Altify’s participation at Dreamforce 2026 underscores the growing pressure on enterprise sales organizations to demonstrate return on AI investments. By providing a dedicated space for executives to see MaxAI in action and discuss real-world challenges, Altify positions itself as a key enabler of AI-driven revenue execution. Enterprise sales leaders attending Dreamforce can book dedicated time with the Altify executive team here.
