Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach that integrates with leading AI platforms. The tool connects live Salesforce and Altify data to a team's preferred AI platform, applying over 30 years of sales methodology to help sellers execute at every stage of a deal. MaxAI works natively inside Salesforce Agentforce and via Altify's MCP to function within Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT.
The launch comes amid a concerning trend: enterprise sales performance continues to decline despite significant investment in AI and sales technology. According to Gartner, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to deal context, relationship maps, or selling frameworks essential for enterprise engagements. The gap lies not in the AI model itself but in the missing layer between strategy and daily deal execution.
Patrick Morrissey, CEO of Altify, highlights the issue: "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most."
MaxAI functions by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools they already use. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company's unique sales process, and recommends a next step, writing nothing back until the seller approves it. The result is methodology-backed coaching delivered in plain language, grounded in real methodology, real account data, and real strategic context—not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, leveraging Salesforce's trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications or LLM platforms, then applies a strategic coaching layer before delivery. MaxAI extends Altify's existing solutions for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
MaxAI is available now. For more information, visit altify.com/maxai. Sales and operations leaders can also see how Altify improves execution and revenue performance by requesting a demo.
