A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox, and SwissBrand to advertise on its smart cart platform in Israel. This expansion further advances the monetization of its in-store media network and supports the continued growth of its Retail Media Division.
The company's smart cart platform, developed by its subsidiary Cust2Mate, transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience. The platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making.
According to the press release, the new agreements allow these brands to leverage the smart cart's digital screens and data capabilities to reach consumers directly in the store. This is part of A2Z Cust2Mate's strategy to build a retail media network that competes with online advertising by offering targeted in-store advertising. The company believes that this approach can significantly enhance the shopping experience while providing a new revenue stream for retailers.
A2Z Cust2Mate Solutions Corp. makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
The announcement underscores the growing trend of retail media networks, where physical stores are becoming digital advertising platforms. By integrating advertising into the shopping cart, A2Z Cust2Mate is positioning itself at the intersection of in-store retail and digital advertising. The company's ability to attract well-known brands like Under Armour suggests confidence in the platform's reach and effectiveness.
Investors and industry observers will be watching how this retail media division contributes to A2Z Cust2Mate's financial performance. The company's stock, traded under the symbol AZ on NASDAQ, may see increased interest as the retail media network expands. For the latest news and updates relating to AZ, visit the company's newsroom at https://ibn.fm/AZ.
